homework 28

http://www.ctheory.net/articles.aspx?id=338.."Cool became remote, the opposite of mass. It morphed into the gadget, car, person, or party available to few but coveted by many."

http://www.fenichel.com/Cool.shtml.."Definitely you want to look cool to the "right" group of friends; and your sneakers and attitude are of equal importance in school. And maybe your smile or your shape, or your jokes or your brains or your brawn are what make YOU feel good. Or maybe you only wish to be popular but you're really quite shy, or embarassed or slow, too heavy or thin, or you want to make friends but don't know where to begin."

http://www.multichannel.com/article/129878-Study_Friends_Determine_What_Is_Cool_Among_Young_People.php..When it comes to influencing young people, friends are often the best brand marketers.

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/..Teenagers are the hottest consumer demographic in America